Top 5 Business Educational Tools – Topic: Marketing
Now is a great time to talk about marketing. Experts say, “Don’t diminish your marketing efforts in a slow economy.” But, what is the best way to deploy scare dollars? Below is a Top 5 roundup of useful – and free – marketing information and resources, followed by ideas for the classroom.
#1. Marketing Plan Series from Network Solutions
This is emerging into an incredibly detailed tutorial on doing a marketing plan. And, it’s free! We learned about this from the Twitter stream of Network Solution’s Social Media Swami: Shashi Bellamkonda.
#2. Duct Tape Marketing
It’s a bit hard to get around all the offers and sub-links, but, there are some good nuggets in here. Big small business advocates.
#3. Seth Godin’s Blog
Seth Godin is the author of entrepreneurial marketing favs like “Purple Cow” and “The Dip.” Here are a couple of favorite posts:
#4. Free Reports from Marketing Sherpa
Word on the street is that if you can get marketing sherpa to cover your marketing technique, it’s money.
#5. NFIB’s Small Business Toolbox
Honorable Mention: Marketing Profs “Daily Fix”
You have to see the blog to access free information. Here are a couple of interesting posts:
The basics: How To do Market Research-101
And, for those beginning at the beginning – A very basic, downloadable Market Research Guide.
Note: This document is an excerpt from Visa’s Practical Money Skills Curriculum developed by yours truly in partnership with the NFIB Young Entrepreneur Foundation.
Ideas for the classroom:
1. For follow-up classroom exercises about marketing in the context of a business plan, see the free EITC curriculum (registration required), Exercises 3-3 and 3-4 in the Module 3 PowerPoint.
2. To channel the marketing discussion into a conversation about “marketing oneself,” see the EITC Alternative Exercise A-1 “Speed Networking.” Link to free EITC curriculum.
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